And the final installment of secrets:
11. Be Consistent
With content marketing, consistency is key. There must be consistency of voice, tone, quality content and publishing frequency in order for your efforts to be effective. Always keep the momentum moving forward.
12. Repurpose
Repetition is the key to getting your prospects to remember you. Don’t just create one piece of content around a subject that interests them. Create several pieces of content that come at a topic from different angles. Some angles will appeal to certain prospects and not others. Using different approaches will help you to engage with different audiences.
13. Become a Giver
As with anything in life, you get back what you give. However, you can’t give with the intention of getting something in return. Content marketing is not about you, it’s about your customers and prospects. Create and share content with the intention of truly helping them and their businesses. What you’ll get in return is an army of loyal followers, hanging on your every tweet.
14. Be Relevant
Leverage data-driven customer insights to ensure the relevance of your content. Give the people what they want. Solve the problems that are plaguing them. Publish content on topics that they are genuinely interested in. This will result in engagement.
15. Answer Questions
Keep a running list of every single question that you receive from customers and prospects. Take each question and turn it into a blog post. Answer every question as if you were explaining it to a friend over coffee. If your company can learn how to be a great listener and problem solver, you’ll never run out of great content.
Follow these 15 secrets to content marketing success and your company will be well on its way to winning over an audience of highly engaged readers and loyal customers turned cheerleaders.